( PRONOUNCED R.J DESIGNS )

Riya is a South Asian multidisciplinary creative based in London, working across music, fashion, and culture. With a background in architecture, she specialises in creative direction, set design, album art, graphic design and the creation of her own cut and sewn garments. She also designs bespoke custom press-on nails and directs the visual campaigns for both her fashion and nail work—shaping each concept through styling, set design, and storytelling. Her work is deeply hands-on, often developing ideas from sketch to final shoot. Riya’s projects are rooted in narrative, drawing from cultural references and personal identity to craft distinctive, story-led visuals across every medium.